Coach NY
“Find Your Courage” is a global campaign for Coach NY, centered around the transformative journey of courage and self-expression.
The campaign begins with Imma, a Japanese virtual influencer, on a quest to find the courage to become real. She encounters a portal filled with possibilities, leading her through different worlds where she meets various ambassadors: Lil Nas X, who exemplifies game-changing courage; Lee Young Ji, who breaks the mold; Wu Jinyan, who moves forward with determination; and Camila Mendes, who inspires continual evolution.
Inspired by them, Imma gains the courage to pass through the portal, arriving in the real world, ready to embrace her new life.
Client
Coach NY
Directed by
Vallée Duhamel
Marcel
Psyop
Pat Aldinger
All credits
CLIENT: Coach NY
Global CMO: Sandeep Seth
Global Marketing, Creative &
Sustainability: Joon Silverstein
Mandailoop - Independent Creative
Strategist: Susanna
Creative Operations and Production: Alanna Hernando
DVP Global Creative Content: Jonathan Bailey
AGENCY: Marcel
Head of Production: Timothe Rosenberg
Creative Director: Remy Aboukrat
Copywriter: James Blose
Art directors: Julien Schmitt & Aleksey Marjanovic
Global Business Director: Nathalie Do Dang Vinh
PRODUCTION: Psyop
Director: Vallée Duhamel
Executive producer: Andrea Panda
Producer: Kevin Comer
HOP: Tina Pavlides
DOP: Pat Aldinger
Production designer: Tyler Evans
Post EP: Eve Strickman
Post-Producer: Michael Neithardt
Assistant Post-producer: Alissia Marciano
VFX Supervisor: Frederik Ross
Post-Production: Mathematic Paris
1st AD: Kennedy Taylor
Storyboard Artist: Chris Wolfgang Mauch, John Singer
Line production: Indochina Productions
Choreographer: Charissa Kroeger
POST-PRODUCTION: Mathematic
Executive Creative
Producer: Rebecca Rice
VFX Supervisor: Romain Thibault
Producer: Mikaella Zarka
Music: Apparat
SFX: Echolab
Music production: Prodigious
Editor: OG - Colégram, Sébastien Landry
Color: Marina Starke
Design: Javier Pardina, Quique, Mathematic
